Tag / toyota

Even though 2010 has just begun it’s hard to imagine a PR disaster this year worse than the one Toyota is currently facing. Critics of the auto-maker contend that Toyota should have gotten out in front of the recall and begun fixing the situation before it exploded on an unsuspecting public. While this is no doubt true, I think it’s more valuable from a public relations standpoint to focus on what they’re doing now. And what they are doing is setting a good example for all companies large and small. Their first example is an obvious one --- don’t allow a crisis of this magnitude to happen...

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