I can’t tell you the number of times I’ve seen people just starting out with social media try and be everywhere at once. Businesses especially need to understand that being on more networks is not necessarily better. If you’re trying to get your brand some social media exposure for the first time take it slow. Establish a presence on Facebook and Twitter to start with, or maybe Twitter and LinkedIn. You can decide which networks are going to be best for your brand, but the important thing is not to get carried away. There are too many people who never met a social network they didn’t...
Jessica, over at Online Marketing Blog has a great piece about earning money with social media. She looks at how to develop content specifically for social media networks. She lists some great ideas she picked up from PubCon 2008.
As Jessica points out, you have to be sure you're always operating within the rules of the particular social network you're looking to get traffic from. One thing you don't wanna do is get labeled a spammer and then get banned.
(pic via Manish Pandey)