I can’t tell you the number of times I’ve seen people just starting out with social media try and be everywhere at once. Businesses especially need to understand that being on more networks is not necessarily better. If you’re trying to get your brand some social media exposure for the first time take it slow. Establish a presence on Facebook and Twitter to start with, or maybe Twitter and LinkedIn. You can decide which networks are going to be best for your brand, but the important thing is not to get carried away. There are too many people who never met a social network they didn’t...
Back in August, I told you that Twitter wasn’t very popular with teens. PC World studied the issue and concluded that only about 11% of Twitter users are between the ages of 12-17. That was then, this is now. New studies conducted by a variety of sources are showing the 12-17 demo is now surging to Twitter. The kids may have been late to the party, but now they’re crashing it. Brian Solis from PR 2.0 believes as I do that celebrities are the biggest reason for the sudden shift. Twitter has made the everyday lives of celebrities more accessible than ever before and kids are all over it. Celebrities...