One thing the Internet certainly has no shortage of is advice about SEO. Bloggers in particular often times swear by certain SEO strategies which may or may not have any real value, but simply seem like they do. However, one source of advice on SEO is prized above all others. This source is prized because it holds the keys to the castle so to speak. SEO guys spend their time trying to figure out how to legally manipulate this source to get it to do what they want. The source I'm referring to is of course Google. When Google gives advice about how to get better search rankings on their search engine...
You know all those blog experts who tell you that adding your blog title to the end of post titles is good SEO? Guess what? It's not.
I had been noticing for some time that my posts weren't showing up in search results very well like they once did. It seemed like traffic was slowly decreasing so I decided to do a little experiment. I surfed around the web looking at some of the top blogs in a variety of fields like technology, politics, news, business, etc. I noticed the one thing most had in common (other than great content) was their post titles.
The vast majority of them used this format...
%post_title%
Here's...
Here's an interview with Google's Matt Cutts. This guy is insanely influential in SEO circles, because of his position at Google. When Matt speaks -- you should listen.