I’ve said here many times that the most important factor for keeping your business relevant and successful is the ability to change with the times. You cannot allow yourself to become entrenched in a certain way of doing business as others around you begin doing things another way. You must have a business model that allows you to quickly shift gears when necessary and begin moving in a different direction. For instance, companies that foolishly dismiss social media as nothing more than a fad are likely to find themselves out of business in five years. Even well established brands known the world...