Tag / marketing

Even though 2010 has just begun it’s hard to imagine a PR disaster this year worse than the one Toyota is currently facing. Critics of the auto-maker contend that Toyota should have gotten out in front of the recall and begun fixing the situation before it exploded on an unsuspecting public. While this is no doubt true, I think it’s more valuable from a public relations standpoint to focus on what they’re doing now. And what they are doing is setting a good example for all companies large and small. Their first example is an obvious one --- don’t allow a crisis of this magnitude to happen...

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What Domino’s Pizza is doing with social media is something all corporations should take notice of. Here’s my take:

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I’ve said here many times that the most important factor for keeping your business relevant and successful is the ability to change with the times. You cannot allow yourself to become entrenched in a certain way of doing business as others around you begin doing things another way. You must have a business model that allows you to quickly shift gears when necessary and begin moving in a different direction. For instance, companies that foolishly dismiss social media as nothing more than a fad are likely to find themselves out of business in five years. Even well established brands known the world...

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Here’s an interesting take on the music business and the economics of it from Blink-182’s Tom Delonge. Tom thinks we’re moving towards a situation where artists will simply give away their records and focus on making money from touring, merchandizing, endorsements, etc. I completely agree with Tom on this. Some musicians are still stuck in the old mind set and the old ways of doing business. Most artists don’t make much off record sales anymore, because you can simply download music for free off the web. As a result, artists like 50 Cent routinely post new tracks on the web for free....

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A lot of people are surprised to discover that Twitter is not popular with teenagers. I can’t tell you how many marketing guys I see wasting time and money marketing teen and tween products on Twitter. You may get the attention of a few parents, but there are other social networks much better for targeting the teenage demographic.   I happen to have a 13-year old sister so I’ve known for a long time that kiddies don’t use Twitter. I’ve asked my sister and her friends why they don’t use Twitter and they say it’s “boring” or “stupid” or they just don’t “get it.”  ...

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