I remember when I first got into video I spent more time worrying about the production value and the equipment than the substance of the message. That was a mistake.

Don’t worry about the production value — worry about the message. It’s cool if your video is a little rough around the edges, that’s the whole point. Don’t be afraid to shoot video on the fly and upload it right away.

Anyway, enough of my bloviating.

Here’s a clip of Kevin Nalty talking about this very topic. If you don’t know Nalty, he’s a video marketing genius and you should listen to him. He’s being interviewed by New Media Minute host Daisy Whitney.

(hat tip ReelSeo)