Greg Rickaby over at Greg Rickaby on WordPress has written an excellent post about how to add Drop Caps to Genesis and Thesis, two of the most popular WordPress frameworks.

What the heck are Drop Caps? It’s likely you’ve seen them even if you didn’t know what to call them.    See Image —->

As Greg rightly points out Drop Caps are becoming quite popular in the Blogosphere. Fortunately, they’re pretty darn easy to add if you’re using either Genesis or Thesis.

For Genesis:

Drop Cap with CSS Pseudo-Class

.entry-content p:first-of-type:first-letter {
	font-size: 40px;
	color: #666;
	padding: 10px 10px 10px 0;
	float: left;
}

To get the code for Thesis click over to Greg’s post and read the rest.

The New Yorker has an extremely interesting profile of Facebook founder Mark Zuckerberg. Jose Antonio Vargas was given unprecedented access to Zuck and conducted several interviews with him, his closest friends, and even his girlfriend.

I have to admit, I love Facebook. It’s one of the most important sites in the world. However, Zuck scares me a little bit. I’m not sure what his real intentions are or if we should all trust Facebook as much as we do. But then again, Google scares me in the same way.

One of the interesting things about Zuck is that his friends call him the “poorest rich person” they’ve ever met. He purposely slums it and never buys anything fancy. He drives an Acura that he bought two years ago and rents a home a he found on Craigslist.

The most surprising thing I read in the piece is that Zuckerberg is green-red color-blind. Blue is the dominant color on Facebook only because it’s a color he can see well.

Go here to see the original:
WordPress.com Passes 200 Million Blog Posts

Take a look:

If you’re trying to get your brand some social media exposure for the first time take it slow. Establish a presence on Facebook and Twitter to start with, or maybe Twitter and LinkedIn. You can decide which networks are going to be best for your brand, but the important thing is not to get carried away.

There are too many people who never met a social network they didn’t like — don’t be one of them.

Focusing good quality attention on one or two networks can usually yield better results than spending 3 or 4 minutes on 5 or 6 networks.

Personally, I don’t think you can go wrong focusing on the mighty 3 — Facebook, Twitter, and LinkedIn. However, you may find that you get better results using something else.

Whatever networks you decide to use you should focus on those and don’t allow yourself to be distracted by the new flavor of the week.

While this is no doubt true, I think it’s more valuable from a public relations standpoint to focus on what they’re doing now. And what they are doing is setting a good example for all companies large and small.

Their first example is an obvious one — don’t allow a crisis of this magnitude to happen in the first place.

But the second and more serious example is showing the importance of a full-throated mea culpa. They screwed up huge and it’s causing hundreds of thousands, even millions of customers worry, hassle, and in some cases serious injury.

Companies who suffer a breach of trust with their customers on such a mass scale simply cannot apologize often enough or in too many venues.

Toyota has kicked off their apology tour with a new commercial recounting the company’s long history of building dependable, quality products and apologizing for letting customers down.

You can look for this to be the first of many ‘apology’ ads soon to be blanketing the globe on radio, television, billboards, and the Internet.

The lesson all companies should take to heart is the importance of owning up to mistakes rather than playing the blame game. Don’t get angry and defensive or lash out at customers and critics.

The very worst thing any company can do in a situation like this is to come off looking arrogant. Instead, admit your mistakes fully and completely and promise to make it right — no matter what it takes.

Consumers understand that mistakes happen sometimes and even if they’re furious right now, your decision to be up front and honest with them will go a long way to winning them back.

Toyota is an amazingly strong brand. They really do have a long history of making quality automobiles. Even if you’ve never owned a Toyota or a Lexus you know their brand is synonymous with quality — and more recently for not taking bailout money (but that’s for another article).

So as disastrous as this recall is for Toyota, and I believe it will get much worse before it gets better, they will ultimately emerge on the other side intact. Their track record is simply too good for a single incident (even as cataclysmic as this) to sour consumers on the brand — at least in the long term.