Category | Internet Marketing

Even though 2010 has just begun it’s hard to imagine a PR disaster this year worse than the one Toyota is currently facing. Critics of the auto-maker contend that Toyota should have gotten out in front of the recall and begun fixing the situation before it exploded on an unsuspecting public. While this is no doubt true, I think it’s more valuable from a public relations standpoint to focus on what they’re doing now. And what they are doing is setting a good example for all companies large and small. Their first example is an obvious one --- don’t allow a crisis of this magnitude to happen...

---

You don’t realize how many great viral videos we’ve seen this year until you look back at all of 2009. Mashable has put together a list of the top 10 most innovative viral videos of the year. You’ll have to click over to read the full list, but here are my personal favorites from the list. As you watch the videos, look at how they are done and think up some videos yourself. Most of the top viral videos of 2009 were not high production value and could have been created by anyone for almost nothing. 1. Inspired Bicycles’ Danny MacAskill 2. United Breaks Guitars After United Airlines...

---

There has been much discussion of late about advertising on Twitter. To many, the idea of “sponsored tweets” or other monetizing methods is sacrilegious and defiles Twitter’s intended purpose. Companies like ad.ly are beginning to pick up steam and the controversy surrounding Twitter advertising is picking up steam as well. Shivsingh over at Social Media Today wrote an interesting piece looking at the opportunities and risks with Twitter advertising. One of the biggest warnings I hear from those opposed to Twitter ads is that users simply will not accept them. Allowing ads on your Twitter...

---

There’s no doubt that video content is smoking hot right now. If you’re just now experimenting with online video it can get a little overwhelming. Your fist instinct is often to try and create a glossy masterpiece of a video complete with Chroma Key backdrop and the latest CGI graphics. I remember when I first got into video I spent more time worrying about the production value and the equipment than the substance of the message. That was a mistake. Don’t worry about the production value --- worry about the message. It’s cool if your video is a little rough around the edges, that’s...

---

Here’s an interesting take on the music business and the economics of it from Blink-182’s Tom Delonge. Tom thinks we’re moving towards a situation where artists will simply give away their records and focus on making money from touring, merchandizing, endorsements, etc. I completely agree with Tom on this. Some musicians are still stuck in the old mind set and the old ways of doing business. Most artists don’t make much off record sales anymore, because you can simply download music for free off the web. As a result, artists like 50 Cent routinely post new tracks on the web for free....

---